KUALA LUMPUR: Thousands of tourists and shoppers flooded Jalan Bukit Bintang here to witness the BBKLCC Tourism Association’s World Fiesta party.
The street party featured processions of vibrant floats and a parade of hundreds of costumed dancers representing the diverse colours and culture of the world’s different regions.
BBKLCC is a trade association which represents nine malls here, and it is partnering with the Tourism and Culture Ministry to organise the street party.
The street party is part of the activities leading up to Visit Malaysia Year 2014.
The Mardi Gras-like festival started its pre-show at 5pm on Saturday.
A spectacular fireworks display then lit up the Kuala Lumpur sky and revellers danced to the music of deejays Joey G and Jesse Voorn.
Those staying late were not left in a lurch as Prasarana extended its LRT services until 1am yesterday.
BBKLCC’s members such as Pavilion Kuala Lumpur, Suria KLCC, Fahrenheit88, Starhill Gallery and Lot 10 also organised promotions and giveaways throughout the day, with RM120,000 worth of prizes.
Tourism Malaysia chairman Datuk Seri Dr Ng Yen Yen, who officiated the event, revealed that the Prime Minister himself will declare Visit Malaysia Year open on Jan 4.
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